See winners embrace hard work.

Winners never quit and quitters never win.

In war whichever side may call itself the victor there are no winners but all are losers.

In war there are no winners.

Winners take time to relish their work knowing that scaling the mountain is what makes the view from the top so exhilarating.

So I think the winners in recession are the people who produce new technology that does things better which people really want.

Team GB's success at the Beijing Olympics can in part be said to have been made in Manchester. For example all the cycling medal winners trained at Manchester's velodrome the National Cycling Centre.

Pro football is like nuclear warfare. There are no winners only survivors.

And from a military school which taught me that to fit into society you can't just do anything you damn well please because it will suit you. And that it's much better to be with the winners than it is with the losers.

Winners make a habit of manufacturing their own positive expectations in advance of the event.