There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

Only the most unapologetic biblical fundamentalists for instance take every biblical injunction literally. If we all took all scripture at the same level of authority then we would be more open to slavery to the subjugation of women to wider use of stoning. Jesus himself spoke out frequently against divorce in the strongest of terms.

I perceived how that it was impossible to establish the lay people in any truth except the Scripture were plainly laid before their eyes in their mother tongue.

There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything from scripts to sets to advertising.

You can trust a Neil Simon script. Every dot. Every dash that pause means something. He takes all the jokes out practically.

I almost always do things that I like in some form or fashion. Every once in awhile that means that I don't think the script is any good and I don't have any trust in the people but the film is shooting in Sri Lanka or somewhere like that so I'm going.

I never practice before I never work hours on a script. I just choose my characters and trust them and after that it's about the director taking your hand.

I feel I do my best work when it's all there on the page and I feel that the character is very vivid as I read the script and I'm not having to create stuff and trying to cobble together something. If I have to do that then I don't entirely trust what I'm doing.

I mean the first 'Back to the Future' is kind of a perfect script I think in terms of handling time travel the best. It depends on your definition. To me that means it effectively uses it in the story.

The world is a country which nobody ever yet knew by description one must travel through it one's self to be acquainted with it.