There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

It will work. I am a marketing genius.

I chose Sony Classics not just because of their practical experience not just because of their wisdom in marketing but mainly because of their integrity.

The pressure on young chefs today is far greater than ever before in terms of social skills marketing skills cooking skills personality and more importantly delivering on the plate. So you need to be strong. Physically fit. So my chefs get weighed every time they come into the kitchen.

They were marketing me as a teen idol when the stuff on the record was not what teen idols were doing at the time.

Actually I majored in marketing and I have a bachelor of science.

Marketing has supplanted story as the primary force behind the worthiness of making a film and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture and that's everywhere around the world.

My relationship with Music Row has always been from my end optimistic and hopeful that there is more than one way to approach the writing recording and marketing of an album.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.

So my degree was in political science which I think was - the closest I could come to marketing is politics.