Leaders aren't born they are made. And they are made just like anything else through hard work. And that's the price we'll have to pay to achieve that goal or any goal.

What's different now is that while political leaders used to give talking points to talk radio now talk-radio hosts are giving talking points to political leaders. It's all part of the suffocating spin cycle we're in. In media politics and publishing the conventional wisdom is to play to this base.

We should invade their countries kill their leaders and convert them to Christianity. We weren't punctilious about locating and punishing only Hitler and his top officers. We carpet-bombed German cities we killed civilians. That's war. And this is war.

But when will our leaders learn - war is not the answer.

When political and business leaders tell the public - any public - 'We don't trust you to make the right decision' - they prejudice that electorate against the very proposals they want it to accept and undermine public confidence in themselves.

The American people want to have trust in their leaders.

America is a country ready to be taken in fact longing to be taken by political leaders ready to restore democracy and trust to the political process.

The trust of the people in the leaders reflects the confidence of the leaders in the people.

While eschewing emotion - and its companion vulnerability - Obama should be careful not to sacrifice empathy the 'I feel your pain' connection that sustained Clinton. This connection is the shorthand people use to measure their leaders' intentions. If people believe you're on their side they will trust your decisions.

Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.