If we value what we've inherited for free - from other women - surely it's right morally and ethically for us to wake up and say 'I'm a feminist. '

You might hold an ethical position that it's wrong to lie but if you have plans for a war in Iraq and you want to keep them secret for practical reasons - to reduce casualties perhaps - and someone asks you about those plans you may need to lie for a 'good' outcome.

Every night I go over what I did in the day in ethical or moral terms. Have I treated people properly? Did I tell the truth?

The truth is hardly any of us have ethical energy enough for more than one really inflexible point of honor.

If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.

Technologists provide tools that can improve people's lives. But I want to be clear that I don't think technology by itself improves people's lives since often I'm criticized for being too pro-technology. Unless there's commensurate ethical and moral improvements to go along with it it's for naught.

While that amendment failed human cloning continues to advance and the breakthrough in this unethical and morally questionable science is around the corner.

I undertake that in the exercise of my functions of that office I will have regard to any guidance with respect to ethical standards issued by the secretary of state under Section 66 of the Greater London Authority Act 1999.

Olympism seeks to create a way of life based on the joy found in effort the educational value of a good example and respect for universal fundamental ethical principles.

If I pick up a book with spaceships on the cover I want spaceships. If I see one with dragons I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.