There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

The world is a country which nobody ever yet knew by description one must travel through it one's self to be acquainted with it.

You know more of a road by having traveled it than by all the conjectures and descriptions in the world.

People are naming it the Third Wave the Information Age etc. but I would say those are basically technological descriptions and this next shift is not about technology - although obviously it will be influenced and in some cases expressed by technologies.

The teacher of history's work should be ideally not simply a description of past cultures but a performance of the culture in which we live and are increasingly taking our being.

I always thought that poetry is the verdict that others give to a certain kind of writing. So to call yourself a poet is a kind of dangerous description. It's for others it's for others to use.

I open with a clock striking to beget an awful attention in the audience - it also marks the time which is four o clock in the morning and saves a description of the rising sun and a great deal about gilding the eastern hemisphere.

I've been keeping a diary for thirty-three years and write in it every morning. Most of it's just whining but every so often there'll be something I can use later: a joke a description a quote. It's an invaluable aid when it comes to winning arguments. 'That's not what you said on February 3 1996 ' I'll say to someone.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

Think about the comfortable feeling you have as you open your front door. That's but a hint of what we'll feel some day on arriving at the place our Father has lovingly and personally prepared for us in heaven. We will finally - and permanently - be 'at home' in a way that defies description.