There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

Most women's magazines simply try to mold women into bigger and better consumers.

Our cattlemen have given us the safest most abundant most affordable beef supply in the world and I trust their judgment. And if you look at consumer confidence in this country so does the American public.

If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.

Southern political personalities like sweet corn travel badly. They lose flavor with every hundred yards away from the patch. By the time they reach New York they are like Golden Bantam that has been trucked up from Texas - stale and unprofitable. The consumer forgets that the corn tastes different where it grows.

Local economies are suffering as people spend more on fuel and less on consumer goods and travel.

The movie industry is committed to working with the technology sector to find innovative new ways to deliver entertainment to consumers.

But when we started our product portfolio we focused the mixed signal requirements first for image processing devices and then in audio applications targeting our technology into the growing use of digital technology in consumer markets.

I have a vision that's about technology that empowers consumers over institutions.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.