The upheavals of adolescence silenced 'A Christmas Carol' for a few years. I became a firebrand atheist. Christmas - humbug! Too commercial! Then I became an agnostic. Christmas was a pro-forma affair basically a chore. Buy mother a book dad a new tie my brother and sister small gifts. Pretend thanks for the fountain pens and shirts I received.

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

I think you can expect Sony in the case of PSP specifically to deliver a technology that is going to reinvent and change handheld entertainment and take it to a brand new level.

In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.

I'm committed to increasing long-term value for shareholders and am confident we will continue to do so through the successful execution of our core strategic priorities: the creation of high quality branded content and experiences the use of technology and creating growth in numerous and exciting international markets.

Technology will definitely solve all our problems but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.

The keys to brand success are self-definition transparency authenticity and accountability.

My greatest strength is common sense. I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate.

My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.