Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

America must be the teacher of democracy not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard.

The relationship between the media owner their relationship isn't strictly with people and audiences. It's also with advertisers and that's the most relationship in radio in fact it pays the bills.

The advertisers who believe in the selling power of jingles have never had to sell anything.

I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Advertisers also know that humor can help bond us to their product.