Despite the fact that in America we incarcerate more juveniles for life terms than in any other country in the world the truth is that the vast majority of youth offenders will one day be released. The question is simple and stark. Do we want to help them change or do we want to help them become even more violent and dangerous?

I think it's harder for people than it should be. But as more and more of us become carbon neutral and change the patterns in our lives to be part of the solution instead of part of the problem we are now beginning to see the changes in policy that are needed.

This great though disastrous culture can only change as we begin to stand off and see... the inveterate materialism which has become the model for cultures around the world.

I have to say you know I've seen so many people go through the cycle and become famous and not famous anymore and you know want - have their priorities change and want different things.

I have found there are four steps to change. 1. You must want it. 2. You must believe it. 3. You must live it. 4. You will become it.

Human memory is a marvelous but fallacious instrument. The memories which lie within us are not carved in stone not only do they tend to become erased as the years go by but often they change or even increase by incorporating extraneous features.

I think it true that you know sometimes things start to change even before a government changes and actually I think you can begin to see even the Labour machine beginning to understand that it has become over-reliant on targets and processes that local governments have been over-bossed and bullied.

Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.

It is time for corporate America to become 'the third pillar' of social change in our society complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits but to fulfilling higher and larger purposes by contributing to building a better world.

The question remains: which brands will commit to creating a private sector pillar of social change and which will become casualties of their own outdated thinking?