Brands must have a point of view on that purposeful engagement whether it's directed towards the environment poverty water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
'Dreams From My Father' reveals more about Obama than is usually known about political leaders until after they're dead. Perhaps more than it intends it shows his mind working in real time sentence by sentence in what feels like a private audience with the reader.
Do not suppose however that I intend to urge a diet of classics on anybody. I have seen such diets at work. I have known people who have actually read all or almost all the guaranteed Hundred Best Books. God save us from reading nothing but the best.
We thought it would be fun to try to design a show that would work well internationally and so that' s what we're intending to do with Fraggle Rock and we are indeed now selling it around the world.
I intend to leave after my death a large fund for the promotion of the peace idea but I am skeptical as to its results.
We intend to keep the lines of communication open with the Defense Department so we can help our border law enforcement agencies navigate the equipment application process.
Probably the most visible example of unintended consequences is what happens every time humans try to change the natural ecology of a place.
I don't care whether you're driving a hybrid or an SUV. If you're headed for a cliff you have to change direction. That's what the American people called for in November and that's what we intend to deliver.
Don't change on me. Don't extort me unless you intend to do it forever.
After adding trillions to the debt on big-government policies most Americans didn't ask for and which we couldn't afford Democratic leaders say they need more money which they intend to take from small business even though small businesses create the majority of new jobs.