The interesting thing is when we design and architect a server we don't design it for Windows or Linux we design it for both. We don't really care as long as we're selling the one the customer wants.

We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.

I am a fashion designer. I'm not an environmentalist. When I get up in the morning number one I'm a mother and a wife and number two I design clothes. So the main thing I need to do is create hopefully exquisitely beautiful desirable objects for my customer.

Let it be your constant method to look into the design of people's actions and see what they would be at as often as it is practicable and to make this custom the more significant practice it first upon yourself.

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

There will be no lasting peace either in the heart of individuals or in social customs until death is outlawed.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Now it is evident that a little insight into the customs of every people is necessary to insure a kindly communication this joined with patience and kindness will seldom fail with the natives of the interior.

When you stop talking you've lost your customer. When you turn your back you've lost her.

Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.