If I designed a computer with 200 chips I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.

It would be nice to design a real briefcase - you open it up and it's your computer but it also stores your books.

The computer can't tell you the emotional story. It can give you the exact mathematical design but what's missing is the eyebrows.

Since when has the world of computer software design been about what people want? This is a simple question of evolution. The day is quickly coming when every knee will bow down to a silicon fist and you will all beg your binary gods for mercy.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

People spend hours constantly checking and tweeting and Facebooking. And it's cool to check up on your friends and see what's going on in the world but it's not cool to spend five hours of your day on the computer looking at the Internet.

In early high school years I was pretty chubby and I spent a lot of time on my computer before it was cool to have a computer - because there was a time that was true. So that's where I developed my personality.

I think it would be cool if you were writing a ransom note on your computer if the paper clip popped up and said 'Looks like you're writing a ransom note. Need help? You should use more forceful language you'll get more money.'

Today computers help us making the music. It's really a tool.

The big question society will have to answer is whether it wants computers thinking like humans.