Christ would be a national advertiser today I am sure as He was a great advertiser in His own day. He thought of His life as business.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

In day-to-day commerce television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise not the shows. The shows are merely the bait.

Advertising is a business of words but advertising agencies are infested with men and women who cannot write. They cannot write advertisements and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Advertising is a racket like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

An advertising agency is 85 percent confusion and 15 percent commission.

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising Initiative and Dynamics.

As a mom I know it is my responsibility and no one else's to raise my kids. But we have to ask ourselves what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids.

Great designers seldom make great advertising men because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

We must advertise to U.S. business that we are there that our attitude has changed and that we care. When we are asked to help we have to perform and provide the right advice.