Political consultants are pugilists masters in the dark art of negativity. Which is why it's surprising to hear Democrats such as Steve McMahon and Republicans like Rich Galen urging their presidential candidates to be more well positive.

Those minutes that I'm on stage are the best! Being there and looking at the crowd and seeing their faces hearing them sing the positive words from the songs.

Political folk talk a lot these days about 'messaging' - a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive - i.e. 'Our messaging is designed to show we care.'

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.

When a positive exchange between a brand and customers becomes quantifiable metrics it encourages brand to provide better service customer service to do a better job and consumers to actively show their gratitude.

I hate banks. They do nothing positive for anybody except take care of themselves. They're first in with their fees and first out when there's trouble.

People who talk about revolution and class struggle without referring explicitly to everyday life without understanding what is subversive about love and what is positive in the refusal of constraints such people have a corpse in their mouth.

I believe that you should gravitate to people who are doing productive and positive things with their lives.

Where men of judgment creep and feel their way The positive pronounce without dismay.

Winners make a habit of manufacturing their own positive expectations in advance of the event.