When we consistently suppress and distrust our intuitive knowingness looking instead for authority validation and approval from others we give our personal power away.
As you enter positions of trust and power dream a little before you think.
The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
Anyone entrusted with power will abuse it if not also animated with the love of truth and virtue no matter whether he be a prince or one of the people.
The truth is that all men having power ought to be mistrusted.
You can't trust anybody with power.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have and does not need if he can trust the brand. This explains the profitability of brands.
I repeat... that all power is a trust that we are accountable for its exercise that from the people and for the people all springs and all must exist.
I truly believe that everything that we do and everyone that we meet is put in our path for a purpose. There are no accidents we're all teachers - if we're willing to pay attention to the lessons we learn trust our positive instincts and not be afraid to take risks or wait for some miracle to come knocking at our door.
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.