The interesting thing is when we design and architect a server we don't design it for Windows or Linux we design it for both. We don't really care as long as we're selling the one the customer wants.
We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.
I am a fashion designer. I'm not an environmentalist. When I get up in the morning number one I'm a mother and a wife and number two I design clothes. So the main thing I need to do is create hopefully exquisitely beautiful desirable objects for my customer.
I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers but it's hard for them to tell you what they want when they've never seen anything remotely like it.
When you stop talking you've lost your customer. When you turn your back you've lost her.
Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
You want to make sure this particular car is going to please the customer and then you're going to be rewarded with something that is going to please the shareholder.
At a car dealership the person who sells the car is the hero and also gets the commission. But if the mechanics don't service that car well the customer won't return.