The family wage has been eroded by the same developments that have promoted consumerism as a way of life.
It is the logic of consumerism that undermines the values of loyalty and permanence and promotes a different set of values that is destructive of family life.
The experience is fundamentally different for buying from local businesses than it is for buying consumer goods.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field the results have been disastrous.
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par it's our fault plain and simply.
To be able to design for the plus-sized consumer for me that's just beyond. It's a dream.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
Americans are gathering the courage to just say no. We are saying no to addictive consumer lifestyles. We are saying no to wars and corporate takeover and the IMF loans that gobble up people and their resources.
And looking at today's music scene I think it's cool that there are a lot of consumers and fans not limited by what radio and the record companies tell them to buy.