Brands must have a point of view on that purposeful engagement whether it's directed towards the environment poverty water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

If there is a gay uniform the differences are in how each man coordinates the details: the brand and cut of the jeans the design of belts and boots the haircut the number and size of earrings.

I am extremely excited to develop and design a brand representative of my life experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.

I am extremely involved in the design process of both my brands Winter Kate and House of Harlow 1960.

I don't deal with death very well. My brother John Candy my dad my mom Brandon Tartikoff just a couple of weeks ago. I mean you lose a lot of people in your life and that's one thing I am constantly working on - pain management.

I want to speak up and tell you that mascara and clothes don't make you cool neither do name-brand handbags but being a leader can.

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

I think fashion is a lot of fun. I love clothes. More than fashion or brand labels I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.

Obama has made America cool again - and more than that he's made his own brand arguably the most powerful the world has ever known.

Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.