It's so funny looking back but my so-called overnight success actually took 15 years. I remember when I didn't have any money and my only car was mom's Hyundai.

The energy of the crowd is insane. Twenty thousand people. It's the biggest jolt of adrenaline. It's very hard to explain. You know the old story about the woman lifting the car off her kid? It's in that realm. You can actually hurt yourself and not know it.

I don't actually own a car.

Okay let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage which is not true. Look at Big Moose Red. It's like a $6 wine with a cheesy label and it's actually a solid wine.

Over my lifetime the car had actually transcended the fact that it is a car. It has become a venue.

I think I'm actually quite a materialistic person I value what it takes to make a car or build a nice house. Money does change things but how it changes people depends on how they react to it.

You know what I really love? The CD players in a car. How when you put the CD right up by the slot it actually takes it out of your hand like it's hungry. It pulls it in and you feel like it wants more silver discs.

White is actually one of my favorite colors. I have a white car. I love white.

That's why I do this music business thing it's communication with people without having the extreme inconvenience of actually phoning anybody up.

I think a simple rule of business is if you do the things that are easier first then you can actually make a lot of progress.