Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
My goal was never to just create a company. A lot of people misinterpret that as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world.
For me 'revolution' simply means radical change.
Change means movement. Movement means friction. Only in the frictionless vacuum of a nonexistent abstract world can movement or change occur without that abrasive friction of conflict.
A State without the means of some change is without the means of its conservation.
On some campuses change is effected through nonviolent or even violent means.
Of course there is no question that Libya - and the world - will be better off with Gaddafi out of power. I along with many other world leaders have embraced that goal and will actively pursue it through non-military means. But broadening our military mission to include regime change would be a mistake.
The joy of life consists in the exercise of one's energies continual growth constant change the enjoyment of every new experience. To stop means simply to die. The eternal mistake of mankind is to set up an attainable ideal.
You can't move so fast that you try to change the mores faster than people can accept it. That doesn't mean you do nothing but it means that you do the things that need to be done according to priority.
Change means that what was before wasn't perfect. People want things to be better.