A man from a primitive culture who sees an automobile might guess that it was powered by the wind or by an antelope hidden under the car but when he opens up the hood and sees the engine he immediately realizes that it was designed.

Can you design a Rorschach test that's going to make everyone feel something every time - and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?

Design is important it's an important dimension in the car. It's not the only one.

You don't have to carry a designer bag that costs more than a car to look cool.

Design can never be an ultimate explanation for anything. It can only be a proximate explanation. A plane or a car is explained by a designer but that's because the designer himself the engineer is explained by natural selection.

Car designers are just going to have to come up with an automobile that outlasts the payments.

McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.

Design in its broadest sense is the enabler of the digital era - it's a process that creates order out of chaos that renders technology usable to business. Design means being good not just looking good.

All those lessons that I've learned on the court I have applied them to my life outside of the court in business my company called V Starr interiors an interior design company and EleVen which I wear on court.

Interior design is a business of trust.