When we read stories of heroes we identify with them. We take the journey with them. We see how the obstacles almost overcome them. We see how they grow as human beings or gain qualities or show great qualities of strength and courage and with them we grow in some small way.

One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to and it was hard to identify them.

If a movie is really working you forget for two hours your Social Security number and where your car is parked. You are having a vicarious experience. You are identifying in one way or another with the people on the screen.

Everyone can identify with a fragrant garden with beauty of sunset with the quiet of nature with a warm and cozy cottage.

I didn't grow up identifying with beauty. I grew up thinking I could be smart and funny - those are the things I got feedback on.