No I don't believe in genius. I believe in freedom. I think anyone can do it. Anyone can be like Rembrandt.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac one thimble-full of Coca-Cola.

But to this day I am convinced that the real reason we met was because Alexander is from Nebraska and he was completely fascinated that I was about to go off and make a movie with Brando - perhaps the most famous Nebraskan of all.

My kids are the future of the Mayweather family and of the Mayweather brand. I feel our family is stronger if we stay together.

Think about what people are doing on Facebook today. They're keeping up with their friends and family but they're also building an image and identity for themselves which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.

Tyler Perry's brand is faith family and this whole thing that I've built while my company 34th Street Films is like Disney's Touchstone. We can do anything. People don't know what to expect from me yet.

To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance.

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

Ultimately it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life and brands will have to simply follow suit.

We now see numerous examples of brands working together to address issues such as environmental degradations climate control pollution poverty and disease.