Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.
Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
Advertising must respect the intelligence of its audience and if it does not prompt them to think it will be instantly dismissed.
Chess is the most elaborate waste of human intelligence outside of an advertising agency.
Advertising: the science of arresting the human intelligence long enough to get money from it.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Advertisers also know that humor can help bond us to their product.
I hope I never get so hard up I have to do advertisements. I've gotten ridiculous offers.
When it went on the air the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups people were saying 'Who are these people? Why should we watch them?
I am honored that my freshman class colleagues have put their trust in me to represent our historic class at the leadership table. The incoming freshman class of Representatives is large and diverse but we share many common goals including cutting wasteful spending getting our economy back on track and making government smarter and more efficient.