The ultimate end of all revolutionary social change is to establish the sanctity of human life the dignity of man the right of every human being to liberty and well-being.

The first resistance to social change is to say it's not necessary.

I respect the astute and rigorously unsentimental David Horowitz as one of America's most original and courageous political analysts. He has the true 1960s spirit - audacious and irreverent yet passionately engaged and committed to social change.

Before 'Schindler's List ' I wouldn't have believed movies had a lot of power for social change.

With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.

When people align around shared political social economic or environmental values and take collective action thinking and behavior that compromises the lives of millions of people around the world can truly change.

It is time for corporate America to become 'the third pillar' of social change in our society complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits but to fulfilling higher and larger purposes by contributing to building a better world.

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

The question remains: which brands will commit to creating a private sector pillar of social change and which will become casualties of their own outdated thinking?

The new dynamics between brands and consumers driven by social media are proving to be a powerful impetus for change.