Interest in business ethics courses has surged and student activities at leading business schools are more focused than ever before on making business serve long-term social values.
There are people in the public sector with a range of experiences that have no equivalent in business but are essential to governing like keeping a kid in school or helping someone get and hold a job. The value of those skills can't easily be measured against a bottom line.
In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.
No community values entrepreneurship and small business more than the Hispanic community.
I started out mopping floors waiting tables and tending bar at my dad's tavern. I put myself through school working odd jobs and night shifts. I poured my heart and soul into a small business. And when I saw how out-of-touch Washington had become with the core values of this great nation I put my name forward and ran for office.
The true measure of the value of any business leader and manager is performance.
The promises of this world are for the most part vain phantoms and to confide in one's self and become something of worth and value is the best and safest course.