Successful prime-time television of any genre produces some kind of emotional reaction in the viewers. There are a lot of different emotions to tap into. The emotion of the reward of discovery the feeling of righteous anger the feelings of pathos and sadness or sentimentality of being moved by something.
It is amazing how the public steadfastly refuse to attend the third day of a match when so often the last day produces the best and most exciting cricket.
The environmental benefits of hydrogen are also outstanding. When used as an energy source hydrogen produces no emissions besides water. Zero polluting emissions an amazing advance over the current sources of energy that we use.