When it went on the air the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups people were saying 'Who are these people? Why should we watch them?
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things want this want that.
Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.
Certainly it seems true enough that there's a good deal of irony in the world... I mean if you live in a world full of politicians and advertising there's obviously a lot of deception.
A good basic selling idea involvement and relevancy of course are as important as ever but in the advertising din of today unless you make yourself noticed and believed you ain't got nothin'.
Remove advertising disable a person or firm from proclaiming its wares and their merits and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field the results have been disastrous.
At Current television is all we do - that's our business. We don't have amusement parks I have to worry about we don't have environmental cases against us we don't have a series of outdoor-advertising companies.
Advertising is an environmental striptease for a world of abundance.