In day-to-day commerce television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise not the shows. The shows are merely the bait.

Advertising is a business of words but advertising agencies are infested with men and women who cannot write. They cannot write advertisements and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

As a mom I know it is my responsibility and no one else's to raise my kids. But we have to ask ourselves what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids.

We must advertise to U.S. business that we are there that our attitude has changed and that we care. When we are asked to help we have to perform and provide the right advice.

An aristocratic culture does not advertise its emotions. In its forms of expression it is sober and reserved. Its general attitude is stoic.

In the modern media age we are rarely surprised by what we see. Whether it's on television or film or in the theatre everything is so advertised so trailed that most entertainment is merely what you thought it was going to be like.

Living in an age of advertisement we are perpetually disillusioned. The perfect life is spread before us every day but it changes and withers at a touch.