Now an embryo may seem like some scientific or laboratory term but in fact the embryo contains the unique information that defines a person. All you add is food and climate control and some time and the embryo becomes you or me.
Hopefully imparting what's important to me respect for the food and that information about the purveyors people will realize that for a restaurant to be good so many pieces have to come together.
While weight loss is important what's more important is the quality of food you put in your body - food is information that quickly changes your metabolism and genes.
Families are struggling against a tide of junk information on junk food.
To beat the market you'll have to invest serious bucks to dig up information no one else has yet.
Why do people do things that they fear? It may be that the fear contains information. Something can be interesting if you get to the other side of that fear.
If you have stage fright it never goes away. But then I wonder: is the key to that magical performance because of the fear?
I know I had my equivalents in Adrian Lester and Lenny James when I was at drama school. I remember David Harewood doing 'Othello' at the National and Adrian Lester having done Cheek by Jowl's famous 'As You Like It and Company' at the Donmar. Not necessarily performances I saw but just the fact they happened was massively encouraging.
My wife Elizabeth and I started The Really Terrible Orchestra for people like us who are pretty hopeless musicians who would like to play in an orchestra. It has been a great success. We give performances we've become the most famous bad orchestra in the world.
We do not always appreciate the role the Queen has played in one of the most significant changes in the past 60 years: the transformation of Britain into a multi-ethnic multi-faith society. No one does interfaith better than the Royal family and it starts with the Queen herself.