It's cool to play a vampire and be a part of this new hot genre.
Vampires have always held a very seductive kind of lore and have always been some variety of attractive whether it's attractiveness that's born of just the physical attributes that they have - this kind of ethereal beauty or translucent pallor - or whether it is more to do with the way they carry themselves.
Vampires are so old that they don't need to impress anyone anymore. They're comfortable in their own skin. It's this enigmatic strength that's very romantic and old-fashioned. I think it goes back to something of a Victorian attitude of finding a strong man who's going to look after his woman.