These sites have torn down the geographical divide that once prevented long distance social relationships from forming allowing instant communication and connections to take place and a virtual second life to take hold for its users.

I want to go out at the top but the secret is knowing when you're at the top it's so difficult in this business your career fluctuates all the time up and down like a pair of trousers.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

Myspace alone has just over 80 million users and ranks as the sixth most popular English language website and the eighth most popular site in the world.