Labels don't mean anything to me. I'm trying to play as passionately as I'm able to. If they want to call that cool that's fine. Just spell the name right is the formula.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
The beauty that addresses itself to the eyes is only the spell of the moment the eye of the body is not always that of the soul.
Not to say people shouldn't get rich from art. I adore the alchemy wherein artists who cast a complex spell make rich people give them their money. (Just writing it makes me cackle.) But too many artists have been making money without magic.
The best artist has that thought alone Which is contained within the marble shell The sculptor's hand can only break the spell To free the figures slumbering in the stone.