Contrary to popular opinion the hustle is not a new dance step - it is an old business procedure.

Almost all quality improvement comes via simplification of design manufacturing... layout processes and procedures.

Architecture is not an inspirational business it's a rational procedure to do sensible and hopefully beautiful things that's all.

I love building spaces: architecture furniture all of it probably more than fashion. The development procedure is more tactile. It's about space and form and it's something you can share with other people.