The mandate I have received and for which I will speak with heart and head to implement over the next seven years had its four pillars - an inclusive citizenship equality and participation and respect in a creative society creating an excellence in everything we Irish do.

Furthermore we believe that health care reform again I said at the beginning of my remarks that we sent the three pillars that the President's economic stabilization and job creation initiatives were education and innovation - innovation begins in the classroom - clean energy and climate addressing the climate issues in an innovative way to keep us number one and competitive in the world with the new technology and the third first among equals I may say is health care health insurance reform.

It is time for corporate America to become 'the third pillar' of social change in our society complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits but to fulfilling higher and larger purposes by contributing to building a better world.

The question remains: which brands will commit to creating a private sector pillar of social change and which will become casualties of their own outdated thinking?