Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

In fact I believe the first companies that make an effort to develop an authentic transparent and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

Customers want good value but they care more than ever how food and clothing products are made.

Did you ever see the customers in health - food stores? They are pale skinny people who look half - dead. In a steak house you see robust ruddy people. They're dying of course but they look terrific.

We provide food that customers love day after day after day. People just want more of it.

The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence.

Your ability to communicate is an important tool in your pursuit of your goals whether it is with your family your co-workers or your clients and customers.

We see our customers as invited guests to a party and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.

If you do build a great experience customers tell each other about that. Word of mouth is very powerful.