It's very hard to imagine the phrase 'consumer society' used so cheerfully and interpreted so enthusiastically in England.
Propaganda in the ordinary sense of the term plays a less important part in a consumer society where people greet all official pronouncements with suspicion.
The goal is to normalize trade relations based on sound science and consumer protection.
Marketing has supplanted story as the primary force behind the worthiness of making a film and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture and that's everywhere around the world.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed they may even be investors in these companies - but at the core they want more empathic enlightened corporations that seek a balance between profit and purpose.
The most impactful way consumers can assert their power is to become mindful shoppers giving their dollars only to socially responsible companies. In today's world of social media and smart phones this is easy to do.
More than ever before consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
The pace of technological change in recent years has been both impressive and positive for consumers.
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
When a positive exchange between a brand and customers becomes quantifiable metrics it encourages brand to provide better service customer service to do a better job and consumers to actively show their gratitude.