Pretty much Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

Innovation has nothing to do with how many R amp& D dollars you have. When Apple came up with the Mac IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have how you're led and how much you get it.

I never liked apples. In fact when I was a little girl my mom wanted to give me apples in my lunch box and I would ask for green peppers. So bizarre... It's funny - I don't have an apple a day but I can say that I have a few a week.

My mom didn't want me to go to college. She didn't want me to read - when I read I may as well have been holding a pineapple.

Why doesn't Apple stop for a year and make medical devices? When people talk about technology that's where I start to get a little hot under the collar because I know that it's the key to solving some of the world's biggest problems. Having a faster thinner telephone is not one of the world's biggest problems.

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

Millions saw the apple fall but Newton was the one who asked why.

The apple cannot be stuck back on the Tree of Knowledge once we begin to see we are doomed and challenged to seek the strength to see more not less.

Bottom line is I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25 my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all and I don't view wealth as something that validates my intelligence.

Even if I knew that tomorrow the world would go to pieces I would still plant my apple tree.