The relationship between the media owner their relationship isn't strictly with people and audiences. It's also with advertisers and that's the most relationship in radio in fact it pays the bills.

My wife Jill and I have an incredibly close working relationship and an incredibly happy married one. We met through work. I was the world's worst advertising copywriter. She had the misfortune to be my account director so from the very start she was my boss and she still is.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

The advertisers who believe in the selling power of jingles have never had to sell anything.

I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.

There is no advertisement as powerful as a positive reputation traveling fast.