It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope that means 86% is dependent on raw talent fickle business cycles the quality of the product you're selling and often pure dumb luck.
A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.
Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
The business schools reward difficult complex behavior more than simple behavior but simple behavior is more effective.
Start with good people lay out the rules communicate with your employees motivate them and reward them. If you do all those things effectively you can't miss.
The main prank that we play with props is for people's birthdays. The special effects people will put a little explosive in the cake so it blows up in their face - that's always fun to play on a guest star or one of the trainees or someone who's new.
The Left Elite only pretend to be concerned about what's best for everyone else because it is the most effective way to manipulate you and your children into their abyss.