Communication is about being effective not always about being proper.

Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.

Effective communication is 20% what you know and 80% how you feel about what you know.

Genius is the ability to put into effect what is on your mind.

To effectively communicate we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other and how they can achieve the kind of freedoms that they're interested in.

Polite and velvety leaders who take care to avoid bruising others are generally not as effective at forcing change.

With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.

Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Effectively change is almost impossible without industry-wide collaboration cooperation and consensus.