If you were the first person ever to design an application for the iPhone and you patented it you would be very very better off than we are right now you know? But you've got to be the first one to do it. So I figured that Led Zeppelin or the Stones were going to do it unless we just got on to it. So I got cracking with the guys from Apple.

So if I want to buy a light in a shop and I don't find a light that I like I think to myself what would I like? What would I like to buy? Then I started to imagine and design it for myself a lot of the time.

I design for myself and the first question I ask is 'Would I wear it?'

After the Great Depression and after public urging a nationwide public competition was held to determine a design for a memorial that would honor President Thomas Jefferson's bold vision for westward expansion for America.

If I designed a computer with 200 chips I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.

It would be nice to design a real briefcase - you open it up and it's your computer but it also stores your books.

Everyone wants an iPhone but it would be impossible to design an iPhone in China because it's not a product it's an understanding of human nature.

What I've learned from different designers is that it's key to be true to who you are and your vision. That's always been my line of thinking. Working through the whole design process I don't want to create something I wouldn't be proud to wear.

We worked with the engineers in the design and construction and testing phases in those various areas then we would get back together at the end of the week and brief each other as to what had gone on.

It would have been difficult to design a path out of communism worse than the one that has been followed.