I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod one of the things that people love most about it is not the technology it's the box it comes in.

The laws of physics should allow us to arrange things molecule by molecule and even atom by atom and at some point it was inevitable that we would develop a technology that would let us do this.

I've been so entwined with technology since I was about 15 recording myself and multitracking and producing things on my own.

Now a lot of what we are doing right now quite frankly is because of what happened on Christmas. Many of the things were kind of in the works. We were already planning for example the purchase and deployment of advanced imaging technology. You call them body scanners. We call them AITs (Advanced Imaging Technologies).

In making certain things easier for people technology has actually demotivated people from using their brains. We have all these devices that keep us connected and yet we're more disconnected than ever before. Why is that?

Indiana Jones is very much an old-world kind of hero. He doesn't really have any kind of superpower or rely on any kind of technology to help him out of things.

Every time somebody tries to go in and reinvent what we do it always ends up being more about technology and sets and flash and dash forgetting the main thing which is interesting people saying interesting important things.

The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before and so in a sense it is all about potential.

So I think the winners in recession are the people who produce new technology that does things better which people really want.

If you really want to improve technology if you want things to work better and be better you've got to protect the person who spends a lot of effort money and time developing that new technology.