Well it's a little harder in New York. It's not as forgiving to a film crew. You hold up a bunch of New Yorkers who can't cross the street they're not going to take it well. Southern California? They'll wait. It's cool man. In New York they're like 'Are you kidding me? I gotta get to work.'

If the Frieze Art Fair catches on I imagine at least two great things happening. First we will once again have a huge art fair in town that isn't too annoying to go to. More importantly Frieze may finally show New Yorkers that we can cross our own waters for visual culture. That would change everything.

Most New Yorkers want to look amazing and they want you to understand that they look amazing but they also want you to stop staring at them.

I realized the other day that I've lived in New York longer than I've lived anywhere else. It's amazing: I am a New Yorker. It's strange I never thought I would be.