You can use your means in a good and bad way. In German-speaking art we had such a bad experience with the Third Reich when stories and images were used to tell lies. After the war literature was careful not to do the same which is why writers began to reflect on the stories they told and to make readers part of their texts. I do the same.
In this great age of communication there a lot of people you can't actually understand. I know everyone tweets and twits and texts and all that but actually we've all got voices and it is awfully nice to hear them and if you can understand what people are saying.
Being a good Hans Haacke student part of his influence on me is that there's no difference between a gallery show and a film - or even an ad and a T-shirt-in terms of cultural legitimacy. They're just different contexts in which to have some sort of communication.
If philosophy is practice a demand to know the manner in which its history is to be studied is entailed: a theoretical attitude toward it becomes real only in the living appropriation of its contents from the texts.