Your premium brand had better be delivering something special or it's not going to get the business.

There is little premium in poetry in a world that thinks of Pound and Whitman as a weight and a sampler not an Ezra a Walt a thing of beauty a joy forever.

Simply by not owning three medium-sized castles in Tuscany I have saved enough money in the last forty years on insurance premiums alone to buy a medium-sized castle in Tuscany.