Advertising must respect the intelligence of its audience and if it does not prompt them to think it will be instantly dismissed.
What really fascinates me is this need that is so strong now that if you read a work of the imagination you instantly have to say 'Oh what this really is is so-and-so ' reducing it to a simple formula.
When you meet someone new who instantly gets you your sense of humor and your attitudes and your worldview even if theirs are different - and you get them in return. You both talk and talk and agree and laugh and nod and yes yes of course you should get another round of drinks.
I protest that if some great Power would agree to make me always think what is true and do what is right on condition of being turned into a sort of clock and would up every morning before I got out of bed I should instantly close with the offer.
The digital camera is a great invention because it allows us to reminisce. Instantly.
People instantly assume you can't have a platonic friendship with someone of the opposite sex. I think this may be specific to L.A. - or America.
My father described this tall lady who stands in the middle of the New York harbor holding high a torch to welcome people seeking freedom in America. I instantly fell in love.
The people in Iraq lived essentially good lives. They had brilliant health and education systems. Saddam actually created an incredible infrastructure in a very difficult country but they were a Mafia family. If you said anything against that regime or that family you would be killed instantly.
When I was a kid I wanted to be serious like Daniel Day-Lewis. No one really dreams of being a comic actor do they? Now I realise how stupid that is - and it's because comic acting isn't taken seriously enough. It's a discipline. You know instantly - either you're funny and getting the laughs or you're not.
It's funny now how much we look at - whatever you want to call it: art design culture stuff film - online and how in the online world you're instantly global.