I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited they held their meetings in a caravan that had somehow been installed in the place a rather more exotic place to gather than the typical BBC glass box.
Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more and more expensive clerks even though they call them 'operators' or 'programmers.'
Mission accomplished. The Museum of Modern Art's wide-open tall-ceilinged super-reinforced second floor was for all intents and purposes built to accommodate monumental installations and gigantic sculptures should the need arise. It has arisen.
When money and hype recede from the art world one thing I won't miss will be what curator Francesco Bonami calls the 'Eventocracy.' All this flashy 'art-fair art' and those highly produced space-eating spectacles and installations wow you for a minute until you move on to the next adrenaline event.
It's great that New York has large spaces for art. But the enormous immaculate box has become a dated even oppressive place. Many of these spaces were designed for sprawling installations large paintings and the Relational Aesthetics work of the past fifteen years.