I saw a drummer play once when I was a kid and I thought that's really cool. You know you're moving. You're using your arms and fingers. So I tried it and I loved it.

Well we didn't have our original drummer on our last record. And most of that album was not played as a band in the studio. It was mostly the world of computers and overdubs. There was very few things played live or worked out as a band.

There is no roles. No one is keeping any roles. The drummer is also answering everybody and everything. So it is a constant conversation and communication between musicians on an extremely high level with extremely valuable material motifs and melodies.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business but in reality I think Apple should be the Apple of this business.